This year, the information flow coming from Las Vegas’ CES (Consumers Electronics Show) is not really promoted by the smartphones and connected tablet computers or at least by this market’s world leaders, with the exception of a few announcements issued by Samsung regarding the new Tab and Note tablets. These, once the demonstration was over – yes, I watched everything – and despite the obvious quality of the Korean firm, left me with an « Apple-like » aftertaste. All in all, these new things show a software improvement, refinement of a hardware which was already developed last year, more than a real innovation in itself.
Let us also skip the rehashed talk on the curved-screen smartphones, a phenomenon that somewhat leaves the geek community indifferent. On the contrary, let us mention the CES real geek showstopper as regards smartphones – the coming of specific Chinese makes and their desire to be more fully visible on the GSM international market and compete with other firms in the innovation sector. This tendency is less tangible than that of last year’s battles of the giants in so far as it targets the American market. However, its importance is undeniable and will undoubtedly make a deep impression, this early 2014, on you, Chin’addict geeks, and us !
The ZTE phone
In 2013, Huawei and ZTE drew attention but only partially as, in the course of the year, battery problems on the ZTE Grand S or Huawei’s Ascend Mate, which surely had Galaxy Note giggle. On another level, Lenovo carried out their plan of stability on the Asian continent thanks to their good quality and affordable smartphones, before tackling the international market, which they will certainly do in 2015 or 2016.
ZTE is back !
The CES has known a real ZTE tidal wave. A symbol of this Chinese tendency during the convention, ZTE, the global leader in telecommunication and network solutions, has decided to appear in a new light with the release of a large number of smartphones primarily built for the American market and the European one as well. You’ll certainly remember that, a few years ago, ZTE delivered white labels to French network suppliers which were quick to put their logos on them. Now, this year, ZTE is getting out of these woods, formally announcing the release of ZTE Grand SII’s remarkable specs in the wake of the Grand S. It features a 3000mAh non-removable battery which will settle once and for all the former model’s battery problem, a 16GB rom and a 2GB ram, a Qualcomm Snapdragon 800 chipset with a 2.3 GHz quad core, a Krait 400 and a GPU adreno 300, two cameras guranteed high quality by the manuacturer… Not the best, you will say ! Sure, but we’re talking about the Chinese leaders’ tendency to make a bid for the international trade and the ZTE Grand SII is an epitome of this manufacturer’s will to be one of the first three world leaders in smartphones.
Another event rocked the CES and that was the introduction of the ZTE ECO MOBIUS modular smartphone prototype which we have been talking about since November 2013. Indeed, last year saw the announcement of the Motorola ARA concept which was then the forerunner of exchange-unit smartphones but ZTE, this early January, made a serious claim on their capacity to deliver the first smartphone of this kind, accompanied by the largest number of offers on this telephone. Keep your shirt on, however ! Those are just announcements and ZTE’s bosses are more cautious than their spokespersons ! Actually, ZTE will offer to put the ECO MOBIUS on the market provided the ARA’s breakthrough is significant ! As mentioned in yesterday’s JT Geek, it’s a move they will not make before 2016 or 2017… You see, Chinese people are smart ! Android consoles, smartwatches, other mobiles – equipped with Windows 8 – and connected ZTE spectacles confirm ZTE’s will to flex their muscles in a lot of fields !
One other thing – a small bonus from ZTE, to end with a flourish, comes from his Nubia make which, with the Nubia 5S and 5S Mini, is trying to conquer the saturated markets of the USA and Europe, consequently France as well ! In the up-market category yet with mid-range prices, these Nubia – which we talked about in the article on Chinese 4G compatible smartphones – look like real Asian pearls and will undoubtedly leave their mark.